Case Studies on Successful Ecommerce Apps and Lessons Learned
Ecommerce is one of the fastest-growing industries on the planet. The market is currently valued at more than $9 trillion. Through 2027, the ecommerce industry is expected to grow nearly 15% per year.
This comes as no surprise given the widespread access to mobile devices. In 2022, there were 8.58 billion mobile subscriptions in the world. This means that there are more smartphones than humans across the globe.
Building an ecommerce app is one of the best ways to reach all of these consumers. Read on to learn tips on how to build an Ecommerce app. Explore successful ecommerce app case studies, as well as ecommerce app tips.
What Are Some Successful Ecommerce Apps?
Before diving into lessons learned and building tips, it is important to know which ecommerce apps have been successful. Amazon is probably the most recognizable brand in ecommerce.
The former digital book company is now the global leader in online shopping. It has put many brick-and-mortar companies out of business and others on the brink.
Groupon and eBay are two other successful examples. They both offer consumers a discounted means to shop from the convenience of a smartphone.
Starbucks is another ecommerce app that’s worth modeling. Especially for companies in the service industry that want to offer mobile orders and rewards programs.
What Are Some Features to Include in an App for ECommerce?
Now that you know about some success stories, it is time to learn about the features that set them apart. There are some common characteristics with the highest-reviewed apps.
At a minimum, your app needs to be fast and easy to use. It should be intuitive to add products to your cart and make a final purchase.
In an environment where customer satisfaction is all-important, your app needs the capability to connect with customers. Some examples of this include leaving a review, chatting with a customer service agent, or initiating a return.
Rewards programs are an effective way to retain customers. Starbucks does this very well by giving mobile app users the ability to collect, monitor, and redeem rewards with their phones.
Successful ecommerce apps deliver notifications to users. They remind customers that items are in their carts, alert them about new promotions and sales, and when a mobile order is ready for pickup.
Payment flexibility is another feature to strive for. For instance, Groupon had a lot of success by integrating Apple Pay into its app. Customers can pay with the app instead of pulling a credit card out of their wallets.
Lastly, personalization has proven to be an effective tool in ecommerce. Software algorithms allow the app to personalize search results and offer product recommendations with a higher sales conversion rate.
Your Guide to How to Build an Ecommerce App
Many new companies are wondering how to make an app. Building an ecommerce app does not have to be difficult. If you follow these ecommerce app tips, you’re more likely to realize the results you’re looking for.
