How do I run ads on Instagram? Is it worth it?

Are Instagram ads worth it? It is common for many people who market their businesses online to have this question. They are advertising on Facebook, Google, Twitter, and LinkedIn, but they are not advertising on Instagram. But you’d be surprised to find out how much money they’re leaving on the table.

TechCrunch says that in 2018, more than a billion people used Instagram. Since at least 500 million people use the platform daily, it is quickly making its way to the top social networks list. Because of this, Instagram has become one of the best ways to reach people in your target market.

Companies that use Instagram to market their products tell stories through pictures and videos. They can show off many kinds of goods and services creatively. Continue reading to find out more about how to run ads on Instagram. 

What are Instagram ads?

Instagram ads singapore are posts companies can pay to show to Instagram users. Companies can pay Instagram to show their ads. There are ads for office supplies and special effects on Instagram.

In a way that is similar to Facebook, ads can be found all over Instagram, such as in users’ feeds, Stories, Explore, and other sections.

They look like regular posts, but they usually have a label that says “sponsored” to let people know that they are ads. Also, they usually have more parts than a normal post, like links, call-to-action buttons, and product catalogs.

Are Instagram Ads Worth It?

Yes, Advertising on Instagram gets results. Over the past few years, this software for sharing pictures has changed a lot. 

It started as a popular place for travelers to share photos from their trips, but now brands, advertisers, and influencers use it as a strong marketing platform.

There’s a good chance that both your best customers and your biggest competitors are already on Instagram. If you haven’t already, the information below will show you why you should start advertising on Instagram as soon as possible.

Instagram’s Impressive Reach

As of June 2013, there were about 130 million Instagram users. Since then, that number has gone up by ten times. In March 2017, more than 120 million Instagram users went to a website or called a company to learn more about a product or service the company was selling after seeing an ad on Instagram.

Instagram says that 60% of its users use the site to find new businesses, products, and services. Also, more than 75% of Instagram users are moved to do something after seeing a post.

Statista says that 71% of the over 1 billion people who use Instagram every month are younger than 35. So, if you want to market to young adults, you should use Instagram.

In 2018, Mention researched that 71% of businesses in the United States use Instagram for business. The same report says that almost 70% of Instagram’s hashtags are brand-related. Also, at least 80% of companies think that the number of people interacting with them on Instagram is the most important measure. Besides this, at least half of all Instagram users follow at least one business.

These things show that Instagram is a great way for businesses to reach more people. Any company in any part of the world can use sponsored posts on Instagram to make its brand more visible to its target audience, no matter how big or small.

No matter what you sell or do for a living, some Instagram users would be interested in following your business.

Instagram as a Marketing Powerhouse

According to Bloomberg, Instagram’s revenue for 2019 was a staggering $20 billion. This number represents more than 25 percent of the total revenue generated by its parent company, Facebook, for the year.

Even more impressive is that Instagram is now more profitable than Google’s video platform YouTube, which brought in $15 billion in 2019. Therefore, Instagram is not only expanding at an incredible rate, but it is also generating a significant amount of revenue for companies.

But how much do advertisements on Instagram cost? These numbers demonstrate that Instagram is a platform that has a substantial user base for every type of company, even if you are unsure whether or not you have the financial means to run ads on Instagram.

In addition to this, it already has an engaged audience that your company can contact without having to invest a lot of money. Because of these advantages, Instagram is a powerful platform for social media ads.

How do I run ads on Instagram?

For first-timers, the learning curve for Instagram advertising could appear quite steep. If you already run advertisements on Facebook, you may find that things go much more smoothly for you.

Using Facebook Advertising management, you can quickly and easily create ads for Instagram. If you are not currently advertising on Facebook, you can start advertising on Instagram by following the straightforward steps that are outlined below:

  • Log into the Instagram app and navigate to the business profile section of your account.
  • •Click “Create Promotions” after selecting “Promotions” from the menu.
  • Locate the post that you wish to promote and click on it. Then, click the “Promote” button located directly below the post’s image.
  • Provide the required information where indicated. You can select the demographics of your target audience, the amount of ad spend, and the duration of your promotion on Instagram.
  • As a last step, click the “Create Promotion” button. Your post will be evaluated, and if it complies with Instagram advertisement policy standards, the platform will publish it.

Targeting on Instagram

You can target specific users on Instagram, just like you can with Facebook ads because the platform lets you do so. You choose the people in your target audience based on several things, such as their gender, age, and/or interests.

It’s important to remember that Instagram doesn’t give as much information about its users as Facebook does. But since the same company owns both Facebook and Instagram, this shouldn’t be a problem.

If you look at the Facebook profiles of the people you want to reach, you may learn a lot that you can use on Instagram.

If you want to get the most out of your promotion, you might want to link your Facebook and Instagram accounts.

Understanding Instagram Ads Formats

Instagram ads may show up in users’ stories and feeds, including videos and pictures posted by other users they follow.

Also, advertisements could show up in the Explore section. Instagram Explore is where people can look for new accounts to follow that they don’t already follow. You might see an ad if you tap on an image or video while using Explore. But these ads won’t appear in the Explore grid or any topic channels.

Every Instagram ad has a “Sponsored” icon next to it. The ad’s caption and call to action will be shown below the image.

 Advertisers can choose from four different types of ads on Instagram:

  • Image Ads: Images can be vertical, square, or landscape.
  • Videos are ads -shown in either a landscape or a square orientation.
  • Carousel Ads: If you choose the carousel format for your ad, it will be shown in a vertical layout. But if you post it to Instagram Feeds or Instagram Stories, it will look like a square.
  • Instagram Stories Ads: All video and photo sizes can be used in Instagram Stories Ads. 

You can send in a single photo or a video that is up to one minute and twenty seconds long.

You can see a preview of how your ad will look through the Ads Manager. Use this feature before you post ads on Instagram to see how they will look to Instagram users.

Final Thoughts

Initially, Instagram was mostly known as a way to share photos on social networking sites. Today, it’s a place where marketers can share interesting messages, get customers interested, and tell stories that increase conversion. Digital marketers are using Instagram more and more as a way to get in touch with clients more personally and directly.

The question is, should you pay for Instagram ads? When done right, advertising on Instagram has a return on investment (ROI) that can’t be beaten.

But if you want your Instagram advertising campaign to be successful, you need to know a lot about your target audience and how you can reach out to them. Because of this, you might need to do a lot of research and change your marketing plan. Pay close attention to the different kinds of information with which they like to interact the most.

Choose a form of advertising that fits your needs best. Make pictures and movies that will catch the eye of the people who will be your target audience.

Like with any other advertising platform, you can never be sure of the results of advertising on Instagram. But any business can make it work well if they take the right steps. However, you can consider getting a digital agency singapore to help you with it as after all they are the experts in this field.

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