Increasing conversion is the most important task of the owner of an online store, and this postulate does not need proof. Ultimately, it all comes down to making a profit.
What is considered a good conversion? Different categories of online stores have different conversion rates. The Online Store-based study showed that the conversion of online stores for food delivery reaches 14.9%, and for the sale of musical instruments does not exceed 1%. Take into account the data of the study before you sprinkle ashes on your head when you hear about the “norm” of 20%, well, or 10%. Define a “starting point” for your category.
There are over 500 articles, books, and studies with tips on how to increase your online store’s conversion rate. These tips are of the same type, which does not negate their expediency. In this article, we have collected not too obvious things, so we did not write about usability and SEO. Start with the obvious if your online store’s conversion rate is significantly different from the research data.
Working With Reviews
Reviews are a must-have on the website of the online store. Integrate reviews from other sites into the product page, do not delete negative reviews, and work with bloggers. Users are looking for reviews and testimonials, so the challenge is to ensure that the information you need is on your site and not elsewhere.
Find a review of the youtube blogger’s products and give a link, make a review yourself, and post an official video review from the manufacturer. There are many options. Again, don’t delete negative reviews. Research shows that every review (good or bad) leads to an increase in conversions, and 100% of positive reviews cause distrust. You can learn more about how to operate new tech businesses by attending the CIO summit and other such conferences.
Description Of Goods
High-quality photos and descriptions are a must-have. In addition to listing the characteristics and composition of the goods, add 1-2 sentences to the description in simple human language.
This is especially important for online clothing and technology stores.
Use real reviews for inspiration. Another life hack: post a photo of the product in a natural setting (TV on the wall, mixer in the process of cooking, laptop on the table). Offline stores use this psychological trick 9 times out of 10.
Each page view of an online store’s product page is a point of contact. Typically, a user opens 2-10 links from the search results and looks for the best option. The more such points of contact with your product, the higher the likelihood of a conversion.
If the only point of contact ㅡ is your site, then the user (assuming good SEO) will see your product once. Therefore, we suggest that you work with other sites ㅡ markets, bulletin boards, and partners. For example, if you sell clothes, a thermal underwear retailer would be a good partner for the winter.
You need to work with social networks both in terms of reviews and in terms of building a community and working with bloggers. Remember that social media ㅡ is a constant dialogue. Post video reviews of bloggers, send goods “for testing” to opinion leaders, publish tips (“how to choose a tablet for a child”, “how to choose jeans according to your figure”), and write beautifully. A good copywriter is not cheap, but he/she will justify the cost because he/she will attract an audience.
Mobile Version Of The Site
Mobile traffic surpassed desktop traffic last year. The mobile version of the site is extremely important in today’s realities. How many visitors enter your online store from a smartphone? How convenient is it to place an order from the mobile version of the site? Try to choose and order something yourself. Or call and pay.